National Plant Germplasm System Rebrand
The National Plant Germplasm System is a global seed bank which provides a backup supply of seeds in case of a natural disaster. Colorado State University hosts one of these banks and needed to rebrand their sections identity. Some of the needs for the rebrand was a logo, a letterhead package for their employees, a poster to send out to the public, and merchandise. The design uses a gradual gradient green for the color scheme to provide an emphasis on growth and nature. Each product provides cohesion with hints from the main logo.